Customer Spotlight: Marchburn
Graeme & Donna are hosts of Marchburn Country Lodge, located on the Otago Rail Trail in the heart of Central Otago.
We are proud to enjoy an ongoing partnership with Marchburn to provide ResBook and their themed website, both key online tools to drive direct bookings. Marchburn are a themed website subscriber and their recent new website was launched at no extra cost as a result of the 3-year free website offer available with our monthly subscription plan. This is a great way to manage website costs in tough times with a monthly fixed price, be assured of a new fresh website every 3 years, and take advantage of exclusive ResBook customer pricing for the subscription fee.
What do you see as the biggest challenge for next season?
Graeme: The big challenge for next year is establishing a new level of quality for our customers. It is inevitable for quality to drop over time due to the effects of (daily) repetition. So we need to examine each process of our customer experience and reinvent it. This will give both us as hosts, and customers, an invigorating freshness through the elimination of tired and uninspired behaviours that have crept into our hosting routines over time.
What is one piece of advice you would give someone who is looking to start an accommodation business?
Graeme: Ask yourself what it is that would make you happy enough to remember your visit forever. For us, we look for our customers to be genuinely delighted by some thoughtful acts we can provide as hosts. If you can demonstrate that you have understood who your guests actually are, your thoughtful acts for them will remain as a pleasant memory for them forever. So, because this personal approach matters most for us, embark on an enterprise that truly reflects your own interests and beliefs so that it never becomes an effort to be kind. Effortless service is the goal.
How has ResBook helped you and your business?
Graeme: Because of the answers I have given to both questions above, I need administrative tools that are effortless to work with, and are fun to use. I put ResBook in this category (alongside Xero accounting). Both these apps do much more than I could ever use. But what small amount of functionality of each app I do use, it is easy to work with, fully functional for all parties, and most of all, fun.
Admin and back office duties have been made into effortless tasks thanks to ResBook.
What is your favourite feature / function of ResBook and why?
Graeme: My favourite feature/function of ResBook is the Invoice. One push of the invoice button and seconds later, an accurate and fully informative invoice has been emailed to it's destination. In 10 years of operation, we have never had an invoice unpaid. And that fact confirms that our service goals in our business have been successfully met. Moreover those goals have been proven to be what the travelling public desire and cherish. Our original instincts have proved to be correct. And ResBook is a key player in that achievement because it is "effortless fun" to use.
Tourism Websites
Attract and inspire customers with a well-designed website.
We have been designing and building websites for tourism operators for over fifteen years. This means we understand the DNA of the five stages of travel and how to drive bookings.
- Bespoke and themed website options
- Tourism focused mobile-friendly designs
- Sell Gift Vouchers from your website
Our website had seriously passed its use-by date and needed a significant overhaul. We are impressed with the work the team have done rebuilding our website and are incredibly pleased to see our website back, helping our guests do better business with us. They know their stuff!
John Sandford, Pakiri Beach Holiday Park
ResBook provided our business with a wonderful boost, allowing us to combine a new website and booking platform to increase sales. We are confident our guest numbers will now increase with travel agents enjoying using our new platform! The team are so friendly and easy to communicate with, and...
Charlotte & Steve, Greenhill Lodge
We turned to ResBook because the team offered both a well-proven reservation system, and an opportunity to use their skills to develop and implement an initial social media marketing plan for our small luxury lodge. Given we literally started from scratch as a brand new boutique luxury lodge...
Rob & Susie, Ranginui Retreat
The assistance provided to Earthlore Tours and Activities has been immensely valuable, enabling us to not only build an exceptional website, with effective SEO, a built-in booking system, a website CMS which is easy to use and looks professional. They have helped grow our business ten-fold!
Gordon Thompson, Earthlore Tours & Activities
I loved working with the team, their CMS is really easy to use and they are so knowledgeable. I now have two websites developed by them and have enjoyed working with them and getting the most out of my businesses. Thanks team for being so supportive and look forward to working on new ideas...
Belinda Hargreaves, The Backpacker Group
ResBook has been brilliant to deal with. From setting up our booking system and also creating our website, they have made it really easy for me, and I'm not tech savvy at all. Priyanka and Estelle especially have been an amazing help.
Amber Tyrrell, Valley Views Glamping
Admin and back office duties have been made into effortless tasks thanks to ResBook...it is easy to work with, fully functional for all parties, and most of all, fun.
Graeme Male, Marchburn Country Lodge