Your Guide to the 5 Stages of Travel
Learn about marketing in the 5 Stages of Travel
Over two years, Google completed some incredibly useful research about human behaviour in regard to travel. The results showed that travellers almost always go through the same cycle to plan, book and complete travel experiences - namely the '5 Stages of Travel' which are identified as:
- Dreaming
- Planning
- Booking
- Experiencing
- Sharing
This has provided marketers for tourism and travel with a great foundation and framework to develop marketing strategies, particularly in a digital world. This marketing guide will help you to understand each stage and how to make the most of your marketing by addressing the needs of your audience to consider ways you can attract, influence key decisions and behaviours of travellers.
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