Your Guide to AI for Tourism
In 2023, AI was the talk of the town…or more accurately, the talk of the whole world!
Last year, AI stirred up plenty of excitement and conversations about how this new revolutionary technology can help businesses, research, medicine, education and industries. This was coupled with plenty of questions and concerns around safety, privacy and whether it will replace jobs.
Now in 2024, many have learnt a bit more about AI’s benefits and most have played with AI tools like ChatGPT and new AI platforms are being developed at lightning speed.
As this e-book debuts, AI's dynamism becomes evident with new use cases, new platforms, and new concerns emerging daily making any static resource about AI potentially obsolete within days. So much so that we’ve written this guide multiple times before “going to print” just trying to keep up with changes while we proof read it!
The goal of this guide, however, is to help you get started and provide practical examples of how you can use AI in your business. With this basic knowledge, your AI journey can begin and like all technology, it will continue to evolve.
What you can look forward to in the guide
- Why AI is beneficial to your business
- 9 ways you can use it in your tourism business
- How to get started
- A list of over 35 AI Tools to try today
- The challenges & risks to be aware of
Digital Marketing
Create a strong online presence to boost awareness & bookings.
There are so many opportunities to increase visitation and drive more direct bookings through your website. We can help with a range of marketing services.
- Social media marketing
- Google Ad campaigns
- Search engine optimisations
- Website design and blog writing
- Search Engine Optimisation
Tourism Websites
Attract and inspire customers with a well-designed website.
We have been designing and building websites for tourism operators for over fifteen years. This means we understand the DNA of the five stages of travel and how to drive bookings.
- Bespoke and themed website options
- Tourism focused mobile-friendly designs
- Sell Gift Vouchers from your website
Our website had seriously passed its use-by date and needed a significant overhaul. We are impressed with the work the team have done rebuilding our website and are incredibly pleased to see our website back, helping our guests do better business with us. They know their stuff!
John Sandford, Pakiri Beach Holiday Park
ResBook provided our business with a wonderful boost, allowing us to combine a new website and booking platform to increase sales. We are confident our guest numbers will now increase with travel agents enjoying using our new platform! The team are so friendly and easy to communicate with, and...
Charlotte & Steve, Greenhill Lodge
We turned to ResBook because the team offered both a well-proven reservation system, and an opportunity to use their skills to develop and implement an initial social media marketing plan for our small luxury lodge. Given we literally started from scratch as a brand new boutique luxury lodge...
Rob & Susie, Ranginui Retreat
The assistance provided to Earthlore Tours and Activities has been immensely valuable, enabling us to not only build an exceptional website, with effective SEO, a built-in booking system, a website CMS which is easy to use and looks professional. They have helped grow our business ten-fold!
Gordon Thompson, Earthlore Tours & Activities
I loved working with the team, their CMS is really easy to use and they are so knowledgeable. I now have two websites developed by them and have enjoyed working with them and getting the most out of my businesses. Thanks team for being so supportive and look forward to working on new ideas...
Belinda Hargreaves, The Backpacker Group
ResBook has been brilliant to deal with. From setting up our booking system and also creating our website, they have made it really easy for me, and I'm not tech savvy at all. Priyanka and Estelle especially have been an amazing help.
Amber Tyrrell, Valley Views Glamping
Admin and back office duties have been made into effortless tasks thanks to ResBook...it is easy to work with, fully functional for all parties, and most of all, fun.
Graeme Male, Marchburn Country Lodge