Harness the Power of Booking Engines
Learn how to drive direct bookings through the power of a booking engine in your website, all discussed in a 20-min webinar.
This informative webinar designed for accommodation providers during the COVID-19 pandemic will take you through the following topics.
The Distribution Model Today
- The 5 Stages of Travel
- Understanding what role Google plays in your business
- Direct bookings are not free but offer a greater return on investment
- The complex and changing distribution model
Why are direct bookings important?
- It's how your guests want to book and is growing
- Through the pandemic, your guests have learnt to become excellent online shoppers
- Travellers have different priorities now
- Revenue retention and protecting cashflow will be paramount
- We are entering a brand new tourism economy and we will have to adapt to stay top of mind
What can I do to maximise direct bookings?
- Increasing your proportion of direct website bookings
- Working through the 5 Stages of Travel and Channel Funnel
- Focus on the most important channels: Google, Social media, Online Travel Agents
- Make sure your website is google friendly, responsive (mobile-friendly), conversion centric
- Make sure you offer: payment options, sustainability, security
- Make it easy on yourself with: reputation management, refundable bookings, carbon offsetting
Our website had seriously passed its use-by date and needed a significant overhaul. We are impressed with the work the team have done rebuilding our website and are incredibly pleased to see our website back, helping our guests do better business with us. They know their stuff!
John Sandford, Pakiri Beach Holiday Park
ResBook provided our business with a wonderful boost, allowing us to combine a new website and booking platform to increase sales. We are confident our guest numbers will now increase with travel agents enjoying using our new platform! The team are so friendly and easy to communicate with, and...
Charlotte & Steve, Greenhill Lodge
The assistance provided to Earthlore Tours and Activities has been immensely valuable, enabling us to not only build an exceptional website, with effective SEO, a built-in booking system, a website CMS which is easy to use and looks professional. They have helped grow our business ten-fold!
Gordon Thompson, Earthlore Tours & Activities
I loved working with the team, their CMS is really easy to use and they are so knowledgeable. I now have two websites developed by them and have enjoyed working with them and getting the most out of my businesses. Thanks team for being so supportive and look forward to working on new ideas...
Belinda Hargreaves, The Backpacker Group
ResBook has been brilliant to deal with. From setting up our booking system and also creating our website, they have made it really easy for me, and I'm not tech savvy at all. Priyanka and Estelle especially have been an amazing help.
Amber Tyrrell, Valley Views Glamping
Admin and back office duties have been made into effortless tasks thanks to ResBook...it is easy to work with, fully functional for all parties, and most of all, fun.
Graeme Male, Marchburn Country Lodge
ResBook has enabled us to streamline different booking channel managers and made it much easier for us to take direct bookings.
Trish Delamore, Lavender Hill