Benefits of Selling Gift Vouchers
An interesting development since the COVID-19 pandemic has been how different forms of marketing accommodation have taken off. Online gift giving of travel vouchers has grown in popularity dramatically as people haven't been able to visit friends and family so they have had to connect virtually.
To add to this, domestic travellers are rediscovering their country as a destination and international travel is rebounding there will be an increased demand for tourism overall. We are also seeing direct bookings with accommodation soar.
These factors combine to increase your website traffic and opportunity to sell more than just a typical booking for room nights.
Think online vouchers. If you can provide a way on your website for visitors to instantly buy a range of voucher options for your accommodation then you are not only creating a new year-round revenue stream, but also an avenue for promotional activity.
"We would definitely recommend getting a voucher page incorporated into your website to help increase sales."
Anna - Lakestone Lodge, Lake Pukaki
Why people might buy accommodation vouchers:
· As a gift for friends and family
· Guests who loved it so much they want to give it to someone else to experience
· As a way to pre-book and having flexibility as to when it can be used
· Driven by campaign initiatives – Christmas, Mothers Day, Valentines Day - Any special occasion!
Benefits for your business:
· Year-round cashflow for your business
· Voucher holders often spend more to upgrade or extend their booking
· A certain percentage of vouchers are never redeemed, 100% profit!
· Allows you to easily create voucher promotions
· People will buy them knowing they allow for flexibility compared to booking set dates
· Can list with the Pure NZ Gift Voucher campaign
What type of vouchers you can sell:
· Your room nights, as a per night rate
· A package offer including room nights and extras
· Dollar value amounts e.g $50, $100, $200
How to sell them:
· Bought and paid for online through your website
· Set up different voucher types including choosable dollar amounts and packages
· Option to send to the recipient by email or as a physical voucher
Our website had seriously passed its use-by date and needed a significant overhaul. We are impressed with the work the team have done rebuilding our website and are incredibly pleased to see our website back, helping our guests do better business with us. They know their stuff!
John Sandford, Pakiri Beach Holiday Park
ResBook provided our business with a wonderful boost, allowing us to combine a new website and booking platform to increase sales. We are confident our guest numbers will now increase with travel agents enjoying using our new platform! The team are so friendly and easy to communicate with, and...
Charlotte & Steve, Greenhill Lodge
The assistance provided to Earthlore Tours and Activities has been immensely valuable, enabling us to not only build an exceptional website, with effective SEO, a built-in booking system, a website CMS which is easy to use and looks professional. They have helped grow our business ten-fold!
Gordon Thompson, Earthlore Tours & Activities
I loved working with the team, their CMS is really easy to use and they are so knowledgeable. I now have two websites developed by them and have enjoyed working with them and getting the most out of my businesses. Thanks team for being so supportive and look forward to working on new ideas...
Belinda Hargreaves, The Backpacker Group
ResBook has been brilliant to deal with. From setting up our booking system and also creating our website, they have made it really easy for me, and I'm not tech savvy at all. Priyanka and Estelle especially have been an amazing help.
Amber Tyrrell, Valley Views Glamping
Admin and back office duties have been made into effortless tasks thanks to ResBook...it is easy to work with, fully functional for all parties, and most of all, fun.
Graeme Male, Marchburn Country Lodge
ResBook has enabled us to streamline different booking channel managers and made it much easier for us to take direct bookings.
Trish Delamore, Lavender Hill