10 Ways To Get More From Your Social Media

In the tourism industry, social media isn’t just a nice-to-have - it’s a powerful tool to attract potential guests, showcase experiences, and build an interactive community. But with ever-changing algorithms and increasing competition, how do you grow your following and boost engagement? There's no avoiding having to put time and effort into it, and if you do, the return will be worth it! Here are 10 tried-and-true quick-fire strategies to make your social media presence thrive.

1. Know Your Audience & What They Love

Before posting, understand who your ideal audience is. Are they adventure-seekers, luxury travellers, or families? Tailor your content to their interests, travel habits, and the type of experiences they crave. Use platform insights to analyse your followers’ demographics and engagement patterns.

2. Post High-Quality, Scroll-Stopping Content

First impressions matter! To capture attention:

• Use stunning imagery and videos that showcase your location, activities, and unique experiences.
• Keep branding consistent with colours, fonts, and messaging.
• Create a mix of content like behind-the-scenes, user-generated content, testimonials, and seasonal updates.

3. Be Consistent with Your Posting Schedule

Posting regularly helps keep your audience engaged - but we do recommend quality over quantity. There's no golden rule for how frequent you should post fresh content, but the reality is the more frequent it is the more likely you are to gain engagement. You can use scheduling tools like Meta Business Suite to plan posts in advance. Aim for at least weekly on your key platforms!

4. Use Hashtags & Geo-Tags Strategically

Hashtags help new audiences find your content. Use a mix of:

• Branded hashtags (e.g. #YourBusinessName)
• Industry-related hashtags (e.g. #NZMustDo, #TravelMore, #LuxuryRetreats)
• Location-based tags to attract people searching for travel inspiration. Always geo-tag your posts to increase local discoverability!

5. Engage, Don’t Just Post!

Social media is a two-way conversation. Increase engagement by:

• Replying to comments and DMs quickly.
• Commenting on other travel-related posts.
• Encouraging interaction with CTAs like “Tag a friend who’d love this!”
• Running polls, quizzes, and Q&A sessions in Instagram Stories.

6. Leverage Giveaways & Collaborations

Partnering with influencers, travel bloggers, or complementary businesses (e.g. a local restaurant or activity provider) can boost your reach. Run a giveaway with:

• A compelling prize (free stay, activity, or discount).
• Entry requirements like “Follow, Like & Tag a friend.”
• Clear terms and promotion across all channels.

7. Showcase User-Generated Content (UGC)

Guests love sharing their experiences - so make the most of it! Encourage guests to tag your business and reshare their best photos and videos. This builds trust and provides authentic content without extra effort.

8. Use Video Content to Boost Visibility

Videos consistently perform better than static posts. Try:

• Short-form videos: TikToks, Instagram Reels, and YouTube Shorts.
• Behind-the-scenes clips: Show what makes your destination special!
• Live streams: Host informative Q&A sessions, virtual tours, or live sunsets.

9. Leverage Social Media Ads for Growth

Organic reach is great, but strategic paid ads can help you grow faster. Invest in:

• Boosted posts to reach a wider audience.
• Retargeting ads to re-engage past website visitors.
• Lookalike audiences to find new potential guests similar to your existing followers.

10. Stay on Top of Trends & Algorithm Changes

Social media evolves fast! Stay relevant by:

• Keeping an eye on trending audio and challenges.
• Experimenting with new content formats (e.g. Instagram Reels, TikTok trends).
• Learning from competitors - see what’s working for them and adapt it for your brand.

Growing your social media following and engagement takes time, but by consistently sharing great content, engaging with your audience, and staying adaptable, you’ll build a thriving online presence that drives real-world bookings. If you struggle to manage you social media effectively consider partnering withe ResBook to build your content and ad strategy with our Social Media packages!

Posted by ResBook Team on April 04, 2025